What is Inbound Marketing

August 21, 2020 15:00 (G8T +00:00)

Topics:

Digital Marketing
What is Inbound Marketing

About the event

As consumers, we are spoiled with hundreds of offers catered to our specific needs and preferences from an abundant of brands. The Internet and smartphones have made our lives simple and convenient. With just a few taps, we can easily search for information, reviews, or specifications about a product or service 24/7 from practically anywhere.  

But on the flip side, brands have to put in 200% extra effort to stand out from clusters of hyper-personalised messages. Brands can’t just blindly target every customer in hope that they might like what brands are offering.  

“Humanising” the customer experience and presenting the right message, at the right time, to the right customer are top priorities in this day and age. This means your business should adopt Inbound Marketing.

Inbound Marketing is a methodology. It helps businesses attract new customers by continuously creating helpful content, which comes in many different shapes (e.g., blog posts, landing pages) and enhancing customer experiences through a personalized journey. 

In this TRG Talk Virtual, Ana will present the fundamentals of Inbound Marketing and why your organisation should embrace it to increase customer loyalty and generate more qualified traffic and leads. 

So why not register to our Virtual Talk right away to know more about Inbound Marketing! 

Speaker

Anastasia Koptsyukh Anastasia Kop
VP Digital Marketing, TRG International

If you need further assistance, please feel free to contact: Ms. Quynh Nguyen (quynh.nguyen@trginternational.com) | Tel: (+84) 28 7309 3339 (ext. 236)

TRG reserves the right to change the speaker, date, and cancel the event should circumstances beyond our control arise. TRG also reserves the right to make alternative arrangements without prior notice should it be necessary to do so.

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