UX is King: Google’s new search metrics

About the event

Google makes several modifications to its algorithm multiple times per year, which are necessary for helping users obtain relevant information much easier and faster. 

We have been witnessing the progressive developments that Google makes for years, and they completely revolutionise the way consumers and brands navigate in the virtual world. 

In today’s world, nothing is more frustrating than stumbling upon a web page that has slow loading time, poorly designed layouts that take you a long time to get the information you need. Moreover, the page has multiple pop-ups that not only distract you but also disrupt your experience. 

With recent Google’s updates, well-optimised information that is closest to your keywords input in the search bar is taking a step down to allow a new metric to shine through. Google is now favouring sites that are intuitive and user-friendly. 

Yes, web design combined with speed, responsiveness, visual stability, safe browsing, and other user experience factors now become critical metrics that brands need to pay close attention to. These web vitals are the key to the long-term success of any website and keeping users engaged. 

In this TRG Talk: Virtual, Tim Russell, VP Digital Marketing of TRG International, will dive deep into factors of user experience (UX) that makes brands rank higher (or lower) on search result pages. 

Speaker

Tim Russell
VP Digital Marketing, TRG International

If you need further assistance, please feel free to contact: Ms. Quynh Nguyen (quynh.nguyen@trginternational.com) | Tel: (+84) 28 7309 3339 (ext. 236)

TRG reserves the right to change the speaker, date, and cancel the event should circumstances beyond our control arise. TRG also reserves the right to make alternative arrangements without prior notice should it be necessary to do so.

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