[INFOGRAPHIC] How customers embrace omnichannel

One way to grasp the concept of omnichannel is to follow the buying journey of a typical omnichannel shopper. It would look like this:

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E-commerce retailers are opening physical stores. Most notably, Amazon, the very symbol of e-commerce success, opened its first physical bookstore in November 2015 and plans to expand its presence in the physical realm. Alibaba, another online giant, also opened its first store in China in January 2016.