Perfecting revenue optimisation for hotel chains with analytics

The importance of revenue optimisation or revenue management in the hotel industry cannot be overstated due to its critical importance to the Hotel bottom line. For a hotel chain, which may own, operate or manage thousands of properties around the world, revenue optimisation truly is a daunting challenge. In recent years, many hotel chains have heavily invested in Business Intelligence (BI) to drive their revenue management. The massively powerful data analytics capabilities provided by Business Intelligence solutions have created giant leaps in revenue optimisation of hotel chains.