TRG’s newest business unit – Food & Beverage makes its debut on August 10th by launching PJ’s Coffee in Vincom Center B. Established in 2016, TRG F&B will be the master franchisor in Vietnam of PJ’s Coffee of New Orleans.
According to Rick Yvanovich, Founder and CEO of TRG International, the company has plans to open 10 PJ’s retail outlets in Vietnam in the next 2 – 3 years depending on location opportunities. The launch of its first store in Ho Chi Minh City recognizes brilliant efforts from TRG F&B colleagues in preparing facilities, localizing PJ’s for Vietnam, training operations and sales staff and implementing marketing campaigns.
PJ’s Coffee is one of American’s oldest retail coffee brands. Its first store opened on Maple Street in New Orleans in 1978. PJ’s Coffee has quickly grown into a chain of well-known coffee shops in the USA and is now expanding internationally with the launch of PJ’s Vietnam.
