# Making a Business Case for Networked (Cloud) Business Intelligence

*Source: https://trginternational.com/blog/making-a-business-case-for-networked-bi/*

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[Networked Business Intelligence (BI)](../../../com/trginternational/blog/what-is-networked-analytics-the-next-wave-of-business-intelligence.html) leverages new capabilities to truly combine the centralised and decentralised models of BI, delivering the best aspects of both: end-user self-service without analytical silos. It is a new approach to analytics based on the idea that trusted and well governed data is not at odds with speed and ease of use.

**Networked BI** virtualizes the [entire BI ecosystem,](../../../com/trginternational/blog/what-is-business-intelligence.html) transforming every aspect of an organisation’s approach to analytics. Built on top of a modern, multi-tenant cloud architecture, Networked BI creates a set of interwoven BI instances that share a common analytical fabric.

The result is **enterprise-grade scalability** at unprecedented speed and end-user freedom.

**Read more:** [Networked Analytics – the Next Wave of Business Intelligence](../../../com/trginternational/blog/what-is-networked-analytics-the-next-wave-of-business-intelligence.html)

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## A case study of Networked BI

A sales and marketing services company that serves the largest retailers and brands in the world struggled to support their growing business with their traditional BI solution. The challenging facing the [Chief Data Officer](../../../com/trginternational/blog/rise-of-the-cdo-chief-data-officer.html) was finding a way to scale [a lean IT organisation](../../../com/trginternational/blog/the-evolving-role-of-it-in-modern-business-intelligence.html) to support user populations in the **tens of thousands**. The CDO realised that the company’s existing **centralised process** – relying on manual data movement, outdated database platforms, and cube farms – would not scale as needed.

  
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By adopting a Networked BI approach, the company was able to roll out **virtual spaces** to their retailers and brands with only their respective data while still managing all the data centrally. This allowed them to deliver **near real-time intraday analytics** to each retailer and brand and in the way each company is used to interacting and looking at the data.

The company could manage **all data changes centrally** and roll this out to their customers who can now focus on understanding their business instead of manipulating data. The company now provides greater visibility to manufacturers into their sell-through rates, and to retailers into product sales and propensity to buy based on geography, demo-graphics and brand. These networked insights guide decisions about merchandising, campaign planning, and product placement.

**Read more:** [How Grab Uses Data Analytics to Refine New Products](../../../com/trginternational/blog/how-grab-uses-data-analytics-to-refine-new-products.html)

Networked BI is a ground-breaking approach to analytics that connects every part of your organisation via a shared analytical fabric that eliminates data silos, accelerates the delivery of analytics across the enterprise, and enables people to work with trusted data. Request a free software demo today and find out how it can help your business.

  
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