# [INFOGRAPHIC] How customers embrace omnichannel

*Source: https://trginternational.com/blog/infographic-how-customers-embrace-omnichannel/*

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One way to grasp the concept of [omnichannel](../../../com/trginternational/blog/3-ways-omnichannel-strategies-transforms-the-retail-industry.html) is to follow the buying journey of a typical [omnichannel](../../../com/trginternational/blog/omnichannel-retail-delivering-on-customer-expectations.html) shopper. It would look like this:

[![Infographic\_Buying\_Journey\_v2.png](https://blog.trginternational.com/hs-fs/hubfs/Infographic_Buying_Journey_v2.png?width=711&height=1597&name=Infographic_Buying_Journey_v2.png)](../../../com/trginternational/blog/omnichannel-strategy-for-retailers.html)

**Do you know that?**

E-commerce retailers are opening physical stores. Most notably, Amazon, the very symbol of e-commerce success, opened its first physical bookstore in November 2015 and plans to expand its presence in the physical realm. Alibaba, another online giant, also opened its first store in China in January 2016.

  
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